marketing solutions
PromoNet®
The PromoNet® coupon solution is a patent pending, flexible and feature-rich
system that turns ordinary slot tickets into colorful, eye-catching coupons, and
helps casino marketing departments deliver real-time targeted promotions at the
game. Here’s how it works:
Design the Campaign
From the convenience of a desktop PC, the PromoNet Campaign Management Tool lets
casinos quickly create multiple graphic coupons, using a second color and a variety
of fonts and sizes, to enhance the appearance and effectiveness of promotional campaigns.
Promotions can be customized using a wide range of triggers — including date,
time of day, birthdays, incentives, length of play, frequency of issue, wagering
activity and other user-definable criteria.
Download the Campaign
Once the coupons have been designed and the campaigns defined, the campaign database
can be uploaded to the promotional server. From here, the campaigns are then downloaded
to specific slots equipped with a GEN2 Universal™ or GEN2 VST Universal™
printer throughout the casino via GSA’s open standards protocols (S2S, G2S,
and GDS; see diagram).
Implement the Campaign
The promotional server can then be used to track, monitor, and improve effectiveness
of campaigns across the casino floor. This simple, secure system approach ensures
that the casino servers are in full control of all communication with the printers
and cashout tickets and vouchers are ALWAYS printed prior to coupons, offering casinos
of all sizes a flexible and cost-effective promotional coupon solution.
- Couponing Made Easy
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A template-based system helps casinos design and manage a wide range of promotional
campaigns from the convenience of a workstation PC.
- Economical Architecture
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The PromoNet® system utilizes the existing game port to communicate with the
printers and takes full advantage of the existing hardware across the casino floor.
No costly modifications to the existing printers and or the communication protocols
are necessary.
- Expanded Graphics Memory
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With the standard 8Mb chip on board, every GEN2 Universal and GEN2 VST Universal
printer is equipped to store thousands of coupon permutations using hundreds of
clip art objects for a wide range of promotional campaigns.
- Magazine Quality Promotions
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High-resolution printing, overlapping print regions and a wide variety of typefaces
and sizes can be used to create sophisticated graphic elements.
- Exportable Data
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Campaign information may be downloaded and used to measure effectiveness of specific
promotions.
PromoNet® Specifications (PDF):